Facebook: Data Warehouse & Presto

Facebook currently has one of the biggest data warehouses in the world. They estimate it is about 300PB (Petabytes), derived from around a billion active users. Data is stored in Hadoop MapReduce and Hive based clusters. They are designed for … Read more

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Open Data: a brief introduction

Open Data, which literally means “public data”, is a term that defines a philosophy or trend that aims at making available to the public information and forms of knowledge that are of collective interest. Open Data is similar to other … Read more

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Is it possible to avoid fraud?

Most organizations are subject to fraud. Be it in the finance, insurance, retail, manufacture or telecommunications, an important part of the everyday activity is related to detecting fraud and other violations of the law. Once the scam has been discovered, … Read more

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Predictive Analysis in the banking sector

The use of tools and techniques used by Big Data and Predictive Analytics is becoming more and more valuable and meaningful in the banking sector. Big data integration and analytical capacities for operational and client management, the incorporation of new … Read more

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Predictive Analysis in the Retail Sector

Customized service and effective management of products and promotions in the retail world has become an ever stronger paradigm thanks to the incorporation of Big Data and Predictive Analytics tools and techniques. The solution we offer allows integrating information in … Read more

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Effective Churn Management

In the Telecom industry, churning is responsible for important losses. The solution we propose integrates Big Data and Predictive Analytics techniques and tools that allow identification of customers who are most likely to churn and use this information for a … Read more

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Sometimes Big Data doesn’t mean Big Service

The 9th Accenture Global Consumer Pulse Survey provides important insights about how smart customers should be looking at Big Data: investing is not enough if your organization is not using the obtained knowledge in order to improve  business.

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Churn or Attrition Rate

In Predictive Analytics attrition or churn rate is the term used to refer to the migration, cancelation or rotation of customers. This is a vital element for the CMR (Customer Relationship Management). As we have noted in our summary of … Read more

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What Is Predictive Analytics and What Can I Do with it?

Predictive models can be used to analyze current data and historical facts in order to better understand your customers, products and partners, and also to identify possible risks and opportunities for your company, brand or service.

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